29-Jul-2010
Majid Al Futtaim Properties is introducing a paperless automated coupon system at its flagship shopping destinations-Deira City Centre, Mirdif City Centre and Mall of the Emirates—during the Dubai Summer Surprises festival.
The first-of-its-kind system for shopping malls in the region enables customers to participate in promotions and draws by presenting their receipts at customer service desks and register all their data electronically into the system, instantly entering their details into draws.
Once registered, visitors receive an e-coupon via SMS sent straight to their mobile phone and on their next spend they can simply present their mobile phone number to enter the draw again.
Fuad Sharaf, Vice President, Mall of the Emirates, said, “We are continuously looking for ways to improve our customers experience during shopping festivals such as DSS, to ensure that visiting our malls at this exciting time is always fun and hassle free. The introduction of our ingenious new e-coupon system makes it so simple and easy for all our customers to participate in our amazing DSS promotions. We have already received great feedback from our visitors about the convenience the new system offers.”
Majid Al Futtaim Properties is a key sponsor of DSS for the 13th successive year.