29-Jul-2010
Sarawat Modern Printing Press in Saudi Arabia has invested in a Heidelberg Speedmaster SM 74-4 colour press, reported by Heidelberg to be the first 50x70 4-colour machine in the country’s southern region. The deal was signed through Juffali Printing Systems (Heidelberg Saudi Arabia).


Abdullhadi Othman Alghamdi, owner of Sarawat, said, “Buying Heidelberg Print Master 52 is the natural way for our printing press to evolve, since we had previously invested in a SM 74-4 machine. The reason we invested in such a size now is because all the right indications are there, which encourages us to continue developing.”

“I believe Heidelberg was an excellent choice, due to the trust built between us and them over the past 20 years. Heidelberg doesn't need to be recommended or approved by anybody in regards to its name and reputation, or distinguished customer service. The company takes good care of its clients, monitors the market and follows up on its products so that they don't demand much maintenance by their users. Heidelberg also finds out the client's suggestions and needs, and addresses them,” he added.

Talking about expansion plans, Alghamdi said that company is intensifying its efforts into developing its post-printing section.
“I think we are expanding in a vertical way rather than a horizontal way, while ensuring that neither overruns the other.”


According to Alghamdi, the Saudi market has witnessed major developments and made significant leaps in the printing industry, especially since many were relying on new possibilities so they could join a new generation of press owners. “I think that all of the printing segments are subject to development in Saudi Arabia, although probably at different levels-depending on how much they were affected by the global recession,” he said.