29-Jul-2010
The printers have invested in a Xerox 700 digital printing press and 4127 enterprise printing system

Cairo-based sheet-fed offset printers Elias Modern Publishing House and Sahara Printing Company have announced their decision to diversify their business and expand their facilities with a bigger foray into digital printing. The printers have installed Xerox digital printing presses to offer intelligent digital print solutions for both B&W as well as colored printed products to the market.
Elias Modern Publishing House and Sahara Printing Company have invested in a Xerox 700 digital color press and 4127 enterprise printing system.
“Elias Publishing & Sahara Printing Company are now in a better position to market themselves as a one stop shop approach for all their clients’ printing requirements. We are definitely on our way to acquire a major share of the digital printing industry by promoting and highlighting the benefits of digital printing technology and their immense possibilities to the Egyptian market,” said Nadim Elias, Chairman and CEO of Sahara Printing Company.
Elias Modern Publishing House and Sahara Printing Company are among the market leaders in Egypt in the production of magazines, books, brochures, and all types of commercial printing jobs. Both companies cater to short schedules and requirements for high quality jobs of varying scales and volumes.
Elias Modern Publishing House expanded considerably after the establishment of Elias Modern Press in 1987, and the founding of Sahara Printing Company in 1995, a new print house established in partnership with paper trader Adel Botros and situated in a tax free zone to better serve international demand. Sahara Printing exports more than 50 percent of its production to Europe, Africa and the Middle East.

EFI Monarch and PrintFlow for Job Workflow Automation
Sahara Printing Company has installed the EFI Monarch ERP system including the PrintFlow Scheduling system to connect its two printing plants and automate its job workflow. EFI Monarch is an automated print production and management solution for large, single and multi-plant operations and EFI PrintFlow is a dynamic scheduling tool that closes process gaps, adjusts to rapidly changing conditions and optimises the entire business operation.
"We chose EFI Monarch because we have two printing plants. We have been searching for an MIS solution for two years now and we determined that Monarch has the best multi-plant support and PrintFlow provides unique automatic scheduling capabilities", said Dahlia Sobhy, Sahara Sales & Client Service Manager. "It will help us increase productivity significantly. That's especially important when you are dealing with an international customer base."

"Sahara Printing's success is based on their determination to provide customers with more than great output. They believe in the ultimate customer service experience. EFI Monarch and PrintFlow will allow them to provide superior service while becoming even more profitable," said Marc Olin, General Manager and Vice President of EFI's Commercial Print Systems unit.